Online Ticketing: 7 Secrets to Ticketing Online Successfully

Online ticketing is now the most vital tool in an event planner’s tool box. Even in the last few years, event planners have stepped up their web presence for their events. I believe the main reason is that they realize that people are communicating by email more than ever, and that invitations online spread faster, wider and more effectively. Given that, it’s imperative that online ticketing pages are set up to not only look fantastic, but have the crucial elements to sell a lot of tickets. Charity events especially should take note because relying on the benefit committee to make the phone calls never actually happens.

Let me clarify. I’ve been on a ton of event committee’s and have firsthand experience that getting a host committee motivated can be a substantial challenge. Yes, everyone that signs up for the job of committee member goes in with a full heart, but once they are told they need to put in ten hours of cold calling to friends and family, their heart unfortunately changes from full to empty.

There is something that most of the board, if not all of the board is ready, willing and able to do…send out an email for the event. Perfect! You actually couldn’t ask for anything better, well other than making thirty phone calls. Sending out an email to their entire address book is huge and should produce ticket sales. You just better have the online ticketing page that they send out look amazing and have the essential landing page features that get regular visitors to ticket buyers. So now that you are convinced that you must have a killer page, here are the essential elements.

Critical elements of the perfect online event ticketing page (All of these elements should be on one landing page. No clicking off the page should occur):

– Plainly stated when and where details
– Occasion information or what attendees can anticipate at the event. (i.e what presenters or entertainment will be there.)
– Directions to the site of your function
– Photos from an earlier affair or of the individuals or community the event is aiding
– An simple and easy checkout process
– Vendors logos
– Social media sharing buttons

You don’t want to have your prospective buyer click off your page to find out anything. That includes your organization’s mission, event details, photos etc.

I hope you now recognize that having a boring online page can ultimately hurt your sales and knowing that email and Facebook are two major drivers should just reinforce it. Take the time to create a page that you can be proud of, but make sure it includes all the key elements.

Have a great event!

Online Tickets – Easy to Secure Entertainment

Remember the time when the only way you could get concert tickets was to stand in line at the ticket booth? With the advances made in Internet technology you could actually get them online. All you need is a computer with Internet connection and you could order online concert tickets at the convenience of your own home. Gone were the days when you have to spend hours lining at the ticket booth to get your passport to an event.

There are a lot of online ticket sites right now wherein you could buy tickets for various events. Are you looking for NBA tickets for the finals? Instead of driving to the ticket booth and staying in line for a long time, just order it online. You would have the option of choosing where you want to seat and also there are discounts available from time to time so that you could get cheap tickets.

To get the most out of your online purchasing experience here are some tips to consider. Let’s say you would like to purchase theatre tickets online, make sure that you do it from a reputable site. Many sites nowadays are phishing sites. They may look like legitimate online ticket sites but what they do is steal all of your personal information. Just a couple of minutes of researching the legitimacy of the site would help a lot in preventing you from getting ripped off.

Try to pay for the tickets using your credit card. This way, if the event ever gets canceled then you can always contact your credit card company to dispute the charge. Just to be on the safe side, when you do put in your credit card information, make sure that the “http” before the website name changes to “https”. The “s” here stands for secure, which means that there are precautions in place to prevent your personal information from being stolen.

The next time you want to get those Dave tickets, try to get them online. You get to choose from the different choice seats available and you get to do it at the comfort of your home. It wouldn’t surprise me that in the near future the most popular way to get tickets is through the internet.

The 5-Step Guide to Becoming an Online Ticket Broker

Let’s face it: there’s a lot of junk flying around the internet these days about how “easy” it is to get rich on the internet. The bottom line is that no one gets rich online without providing value to their audience and clients. The only force that will compel someone to take our their wallets and punch in their credit card numbers is the promise of something valuable. Having that said:

Becoming an online ticket broker is a great way to provide value to your customers while also making a sizable profit. Many fans do not have the good fortune (or skills) to pull great seats off of Ticketmaster, so by learning the proper techniques, you can become middleman between Ticketmaster and die-hard concert and sports fans who are willing to pay you for those coveted tickets. Are you ready to learn how to become a ticket broker?

1) The first step in learning how to sell tickets online is the same as would apply to any start-up business: you need money to make money. If you are serious about the ticket brokering business, you will need to set aside at least a few thousand dollars to get your business off the ground. This money will be used to – you guessed it – buy tickets! You can’t sell ’em if you don’t have ’em, right? You will spend tens of thousands of dollars on tickets in the next few months, and it’s going to be at least a few weeks before you begin to see any revenue coming in. So make sure to be equipped with a few thousand to start you off.

2) Familiarize yourself with your business landscape. By that I mean, get to know how eBay and StubHub work because they will be making you all of your money. These sites operate very differently. For example, eBay allows listing designs; StubHub does not. eBay sellers pay shipping costs; StubHub sellers do not. eBay takes away about 7% in fees; StubHub takes away 15%. eBay allows buyer/seller interaction; StubHub does not. And these are just scratching the surface. When you go out there and begin selling your tickets, you don’t want to be caught off guard. Learn your territory, and profit will come your way.

3) This is the most important part of becoming a ticket broker: you need to understand how Ticketmaster works. No matter how great you are at every other aspect of ticket brokering, if you can’t pull premier seats on Ticketmaster consistently, then your efforts are wasted. The key to pulling great tickets on Ticketmaster is persistence. Read that last sentence again because that lesson has made me tens of thousands of dollars in ticket sales. In order to succeed as a ticket broker, you need to keep requesting tickets on Ticketmaster even after they’ve shown you the “Sold Out” screen. Don’t believe it! Have you ever seen an event “sell out” on Ticketmaster 2 minutes after tickets go on sale? Do you really think it’s possible for a stadium of 50,000 people to completely sell out in 2 minutes? Of course not. Ticketmaster tends to release their tickets in waves, and after each wave is complete, they will show the “Sold Out” screen. But don’t be deterred. The next wave is yet to come.

4) The other side of the coin is knowing how to sell tickets online. The most important factors to consider here is price and legitimacy. Think about it: do you really care who you’re buying tickets from as long as they seem legit and they offer you good seats? You really don’t care about their listing design, their auction title, all that stuff. What you really care about is the price and how legit they seem. You will seem legit merely by keeping your auction design clean and simple, but with all the important details. On top of that, you need to make sure to always keep your listings near the cheapest of the bunch (for similar tickets). If you have front row seats on sale for $500 and your closest competitors are all selling the same seats for $200, you’ll never sell yours. In this scenario, you need to keep your tickets priced no greater than $200. Even $199.99 is good enough to make your listing stand out over your competition. Make sure to always stay on top of your ticket prices.

5) Last but not least, it’s crucial in this business to keep meticulous records of your sales. The last thing you want is to be sending Dave Matthews tickets to someone who bought tickets to see U2. Or sending Row A tickets to someone who bought Row Q. You’ll end up wasting time, wasting money, and possibly wasting the entire sale. To stay on top of your records, it’s best to have an Excel spreadsheet with a column for every important aspect of your business: tickets sold, artist/team, price sold, date delivered, etc. This way you’ll always know where your tickets belong and you’ll never feel the pain of losing a sale due to poor record-keeping.

Starting a ticket broker business is definitely not a way to get rich fast. It’s a learning process that will take you a few weeks/months to completely master. But the profits are superb if you know what you’re doing. Take a look for yourself. Check eBay or StubHub for tickets to the next big game or concert. Look how many sellers are competing for your attention. All these sellers are working so hard to get your attention because they’re making money, and they know they can make more. Go confidently in their direction, work hard, and you’ll reap the rewards.