Online Ticketing – The Latest Fad

While surfing the internet yesterday, I came across a blog that goes all gaga about Online Event Management and Online Ticketing. It was very interesting and informative and that’s the reason why I feel like sharing the ideas with you. There are hordes of ticket brokering websites that make loads of money selling tickets online. However, all depends on the demand, availability, and the ticket reseller. This process of ticket reselling may or may not be authorized by the official seller.

Most of the ticket registration websites deal with live entertainment events, concerts, shows, etc., where the tickets are generally exhausted at the official seller end. This “sold-out” status increases the ticket’s potential market value and then the secondary or unofficial sellers come into play. It is undoubtedly a big market with lots of players engaging in the ‘ticket touting’ or ‘scalping’ game.

Online ticket registration emerged as a lucrative business in the late 1990s and early 2000s. By 2008, online ticketing faced a global problem due to fake ticketing websites. As an example, there were few websites that fleeced millions of dollars from sport fans who wanted to watch the Beijing Olympics.

Today, things are very different in the online ticketing world and the competition is tremendous. Today, you don’t have to make a phone call to book tickets. You just have to surf the net, visit the websites that sell tickets and book them online in just a few clicks of the mouse.

Online ticketing boom has created a major market where the top players in the industry like Clear Channel, Emap, IPC, Ticketmaster and See Tickets are willing to invest millions and billions in technology, content, and security. As the battle to influence every prospective customer to purchase tickets from them continues, the promoters or organizers are relaxed because they know the benefits of selling tickets online.

The best part about online ticketing is that it is easily accessible and convenient for both buyers and seller. Where online ticketing really helps promoters is for shows with an audience capacity of 900, out of which 890 of those tickets will be sold for sure. The remaining 10 tickets are the hardest to sell, and that’s where an online ticketing website comes into play.

Buy Event Tickets With An Online Ticket Broker

People are usually enthusiastic about particular events of their choice. One always wants to attend a concert of his favorite pop star or wants to attend the semi- finals and finals of cricket series or other sports events. Everybody is fascinated to attend such events.

People long for a concert for a long time, but often don’t get tickets on time. Most of the times concerts are sold out as soon as the booking opens.

Similarly many sports events are sold out very quickly because of high demand. There is no guarantee that you will get the ticket if you waited for sometime before buying it.

Many times the tickets are available but in black so fans would have to fork out excessive amounts of money. The process of buying tickets is so time consuming and the demand is so high that one is not even sure whether he/she will get it or not. And besides that, those tickets which usually cost 10 dollars may cost up to 100 dollars when one wants them just before an event starts.

To get rid of all these problems these days online ticket brokers are available. These online brokers sell through the web based brokering services. The price of each ticket depends on demand and availability. If demand is more than availability it is obvious that these tickets will cost a lot. These online brokers buy from a licensed dealer and then sell them at prices decided by their company.

Online brokers work on demand basis. If any event is too famous then they will charge more price for that particular ticket. The advantage is that one need not stand in a queue for longer duration to get the ticket. One just needs to book it online.

Buying tickets online has many advantages:

It saves time: You can buy tickets from online brokers at anytime and you don’t need to take time off from your hectic schedule.

It saves hassle: You might have seen people standing in lines outside ticket counters and even staying up overnight to buy tickets to music concerts. All this may sound adventurous but it is no fun standing in line. Buying from online brokers save you all the hassle.

Besides this, one is not bound by the geographical barrier. Tickets can be easily purchased from anywhere around the world. Online buying saves lots of time and energy. There is no need to get the contact number of hundreds of brokers. You can just open your computer and book within few minutes.

Safe transactions: The online ticket brokers sell tickets through websites which are fully safe. These sites follow full security protocols so your credit card details are safe and secure.

Online Ticketing Agencies – Friend or Foe?

Buying concert tickets from online ticketing agents is considered a dangerous game by many.. not only are consumers concerned with the mark up being charged there are also concerns as to whether the tickets will actually be supplied.

It is notoriously difficult to purchase good seats when they go on sale to the general public. Many people have become frustrated with unsuccessful attempts on the phone and queuing for hours in long lines of fans trying to get the best seats. Many fans don’t even know that tickets have gone on sale until it’s too late. It is for these reasons an online ticketing agency may be your only option of getting that ticket! Online ticketing agents can be your friend or your foe; it all depends on how you approach them?

Online ticketing agents, such as Superior Tickets [http://www.superiortickets.co.uk] (a reputable ticketing agency renowned for selling the best seats on the internet) can offer many benefits for booking concert tickets online:

• A special personal service

• You get to choose your tickets

• You get to see the seating plan

• You can get very best seats in the front rows

• You can get VIP balcony seats with a food and drink service

• Major credit and debit cards are accepted

• There are no hidden charges

• Tickets to “sold out” shows are still available

• Guaranteed tickets with no hassle, waiting, queuing or fuss all from the comfort of your own home.

When looking at the premium being charged over the face value of the ticket it is understandable why the consumer would be reluctant but in order to understand why such a high premium is charged in some cases it is necessary to understand how the ticketing industry works. Much like the stock market influences stockbrokers, the ticket market influences the buying and selling prices charged by online ticketing agents. Better seats can be more expensive to obtain, and based upon the principles of supply and demand when the demand for the tickets are high the prices will rise. For most events, prices change constantly in the ticketing industry. In most cases online ticketing agents obtain the tickets they sell by paying over face value themselves. They pay ticket holders a premium for their seats so they are willing to sell them for certain concerts. Better seats tend to be more expensive to obtain, and the difficulty in acquiring the tickets is reflected in the price you pay.