Online Ticketing Agencies – Friend or Foe?

Buying concert tickets from online ticketing agents is considered a dangerous game by many.. not only are consumers concerned with the mark up being charged there are also concerns as to whether the tickets will actually be supplied.

It is notoriously difficult to purchase good seats when they go on sale to the general public. Many people have become frustrated with unsuccessful attempts on the phone and queuing for hours in long lines of fans trying to get the best seats. Many fans don’t even know that tickets have gone on sale until it’s too late. It is for these reasons an online ticketing agency may be your only option of getting that ticket! Online ticketing agents can be your friend or your foe; it all depends on how you approach them?

Online ticketing agents, such as Superior Tickets [http://www.superiortickets.co.uk] (a reputable ticketing agency renowned for selling the best seats on the internet) can offer many benefits for booking concert tickets online:

• A special personal service

• You get to choose your tickets

• You get to see the seating plan

• You can get very best seats in the front rows

• You can get VIP balcony seats with a food and drink service

• Major credit and debit cards are accepted

• There are no hidden charges

• Tickets to “sold out” shows are still available

• Guaranteed tickets with no hassle, waiting, queuing or fuss all from the comfort of your own home.

When looking at the premium being charged over the face value of the ticket it is understandable why the consumer would be reluctant but in order to understand why such a high premium is charged in some cases it is necessary to understand how the ticketing industry works. Much like the stock market influences stockbrokers, the ticket market influences the buying and selling prices charged by online ticketing agents. Better seats can be more expensive to obtain, and based upon the principles of supply and demand when the demand for the tickets are high the prices will rise. For most events, prices change constantly in the ticketing industry. In most cases online ticketing agents obtain the tickets they sell by paying over face value themselves. They pay ticket holders a premium for their seats so they are willing to sell them for certain concerts. Better seats tend to be more expensive to obtain, and the difficulty in acquiring the tickets is reflected in the price you pay.